Swift Lesson for Trademark Violator (don’t be that guy)

A couple of weeks ago while at the NCSG national convention I stumbled upon the Facebook page for the local chimney sweep company on the right, which –as you’ll surely notice– happened to be utilizing our CSIA Certified Chimney Sweep logo as its cover image and our CSIA Master Sweep logo as its profile image. Knowing that the only CSIA … More Swift Lesson for Trademark Violator (don’t be that guy)

That Time I Gave Away One of my Biggest Marketing Secrets for the Good of the Industry

As a marketing professional in the nonprofit world I’m constantly looking for ways to make CSIA a visually attractive brand to homeowners and chimney professionals, while also keeping a tight reign on spending. One of my main tactics for accomplishing these goals is through the use of my own photography or the use of free, but high quality images, found on the internet. … More That Time I Gave Away One of my Biggest Marketing Secrets for the Good of the Industry