Year in Review: CSIA’s top video clicks of 2014 for chimney consumers

ashleyThe men and women who hold the Certified Chimney Sweep credential from the Chimney Safety Institute of America are indeed at the top of the chimney industry, and in 2014 CSIA turned to several veterans and instructors for tips that we could film and share with homeowners.

The results: Nearly 23,000 video views of content housed on CSIA’s YouTube channel, with another 6,700 views coming as the result of our posts on Facebook.

While the audience on both channels is different (most people will watch a video in the format of their choice) what was universal was the public’s search for guidance. CSIA was eager to provide knowledge.

No. 1 by far was “Hire a CSIA Certified Chimney Sweep: The Better Choice,” with over 3,200 plays.

CSIA's views on our YouTube channel spiked during prime inspection season!
CSIA’s views on our YouTube channel spiked during prime inspection season!

No. 2 was our “how to use your fireplace damper” series which included a primer on how to open and close the damper while a follow-up video offered an even broader and expanded look at different types of dampers and how to open them. The combined videos actually exceeded 4,000 plays!

No. 3 belongs to one of our oldest videos, a primer on what occurs during a “chimney inspection and fireplace sweeping” provided by a CSIA Certified Chimney Sweep. This video offered both visuals and text instructions, and has always been our top-performing video channel on csia.org, the industry’s No. 1 source of chimney professionals available for hire.

No. 4 was a video, on “What Not To Burn in Your Fireplace” which offered examples of what people mistakenly think is OK to stick in their fireplace.

No. 5 was our video series on what it sounds and looks like when there’s a fire inside the chimney flue of a masonry chimney. We actually posted several different videos and perspectives on this common problem, including what a chimney fire looks like from high above. We hope that many consumers and chimney sweeps saw it so they could take steps to prevent such a situation from occurring to their homes or their customers’ homes.

The bulk of our videos were produced mainly because of the expertise of Ashley Eldridge, CSIA Director of Education. He filmed more than 50 appearances in 2014 just for CSIA. He also appeared on multiple media stories, including a syndicated piece by House Smarts TV. [Watch that here]. We couldn’t do broadcast as well as we do without his help, and despite all the time spent filming, he was always available for consult on the ol’ standby – the telephone!

Ashley Eldridge, conducting a taped radio interview with Real Estate Today syndicated radio, on Sept. 30.
Ashley Eldridge, conducting a taped radio interview with Real Estate Today syndicated radio, on Sept. 30.

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